A slow story

I dreamt up Yawn because I was finding it increasingly hard to relax, and the women in my life were feeling the same.  

I wanted to create beautiful nightwear that made slowing down feel like something to look forward to. Nightwear that encourages us to take a little time for ourselves; whether that's a well-deserved rest, get lost in a good book or dream up our next big idea.

Happy dreaming. 

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Press and praise

Loved by customers. Praised by the press.

“A first class find”
“Hibernate in style”
“Lovely luxury sleepwear”

Feefo Platinum Trusted Service, six years running

Yawn is one of the few UK brands to hold Feefo's Platinum award six years in a row. Rated 4.9 out of 5 from more than 2k verified reviews.

Feefo Platinum Trusted Service Award

Winner of Platinum Trusted Service Award

Hand drawn prints

Every Yawn print is drawn or painted by hand in our studio in London, using charcoal, ink or watercolour. Each print with a hidden detail for you to find, in your own time.

Hidden details to make you smile

Float Away. Let your mind wander – float away to Paris. Shop now

Port in a storm. Come whale-spotting on the coast. Shop now

Hounds of love. Inspired by traditional hounds tooth Shop now

What makes Yawn special?

Feefo Platinum Trusted Service, six years running

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  • Serious about comfort. Relaxed, flattering shapes complete with thoughtful touches, all designed for your best rest.

  • We couldn't find the perfect fabric, so we made our own. Super soft, breathable organic cotton. A dream to wear, night after night.

  • Prints with personality. Original, hand-drawn designs inspired by big dreams and great escapes, with surprises to discover.